Conceptual Retail Experience
Lite Foot Co.
Client Overview
Established by Katie Rodgers-Hubbard in ____, Lite Foot Company is committed to providing eco-friendly, ethically sourced products that help reduce single-use plastics and promote a zero-waste lifestyle.
Starting with the mobile truck “Hillary the Refillery,” Lite Foot traveled through Georgia and South Carolina, educating communities about sustainable products and life style adjustments.
Expanded to e-commerce with The Lite Foot Box, a quarterly subscription offering a curated selection of reusable, non-toxic products that make it easy and affordable to switch to sustainable habits.
Now located in Savannah’s Starland District, the Lite Foot store supports local artisans and offers refillery services, recycling events, and community collaborations. Beyond retail, Lite Foot is dedicated to educating the public about sustainable practices through its non-profit initiatives, with a mission to create a greener, more sustainable world—one small step at a time.
WAYS TO EXPERIENCE LITE FOOT CO.
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Retail Brick-and-Mortar Shop
Located in the Starland District of Savannah, Georgia, is a vibrant hub for small businesses, serving a lively community of artists, young professionals, SCAD students, and their families. The store features a refillery service and hosts recycling events and collaborations with local businesses and artists.
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"Hillary The Refillery"
Hillary the Refillery,” Lite Foot Company’s mobile truck, is a sustainable initiative offering refillable household products. Customers are encouraged to bring their own containers to refill items such as detergents, soaps, and cleaning products. By reducing single-use plastic waste, the truck promotes environmental awareness and supports a zero-waste lifestyle.
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Subscription Service
The Lite Foot Box is a quarterly subscription designed to make the switch to sustainable living easy and stress-free. Each curated box, offered at a reduced price, provides an affordable way to try new products while embracing sustainability.
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E-commerce
The site provides a convenient platform for customers to shop sustainable, with options for one-time purchases or subscription services. All products are designed to reduce waste and promote a zero-waste lifestyle, making sustainable choices easy and accessible.
Process work: Mind Mapping
Spectrum of Transparency
Concept Development
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Universal Design Considerations
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Mobility
Often ramps and other paths of circulation are placed inconveniently or given little attention to aesthetically. Incorporating a ramp for all to experience as part of the main experiment highlights the attention we must pay not only for those in wheelchairs but elderly, injured, and mothers with strollers.
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Visual Impairment
Someone with a visual impairment has eyesight that is considered uncorrectable against the average standards. Visibility of one’s sight can range from reliance of glasses or contacts, to trouble distinguishing objects shapes, colors, features both in a short or long distance, or little to no sight.
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Hearing Impairment
There are many misconceptions about hearing impairments and the deaf community. Sign language provides an expressive language for hard of hearing and the deaf community to communication within the community both hearing and impaired. Although many are able to read lips or pick up on body language, providing visual communication allows freedom to learn and explore independently.
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Communication
Speech impediments, autism and language are common and often overlooked. When trying to communicate, often, a person with a speech disability will feel shy and ashamed. Allowing minimal vocal interaction and relying on visual aids, shoppers can find confidence independently and navigate the store through way finding.
